"Who I Am" v2 — Personal Brand System (Logo + Card + Letterhead)
ABCD- Key Concept
- Communication
- Related Concepts
- Aesthetics, Identity
- Global Context
- Personal and Cultural Expression
- Statement of Inquiry
- A brand is a coordinated system of visual decisions that communicates identity consistently across media.
- Inquiry Questions
- Factual: What is a brand? What is vector vs raster? Conceptual: How does consistency build trust? Debatable: Is imitation of an existing style theft or homage?
- Skills / Tools
- Inkscape (vector). Logo design principles. Brand systems: mark, wordmark, color palette, typography pairing. Comparative analysis of 3+ real-world brands. Mood boards.
- AI Integration
- AI for brand research and ideation expansion. Students use DeepSeek to: (1) analyze and compare brand strategies ("what makes Apple's branding different from Samsung's?"), (2) generate logo concept descriptions from a personal brief — text only, students then sketch by hand, (3) suggest color palettes with psychological rationale. Optional image generation via Doubao or Jimeng AI — but students must produce their own final logo by hand in Inkscape. Explicit discussion: AI-generated logos are almost always subtly generic; human designers see the subtlety, AI doesn't.
- Summative Assessment
- Three coordinated deliverables: logo, business card, and letterhead + full design folder emphasis on A (research of existing brands, SWOT, brief) and B (specification, ideation sketches, justification of chosen design) + AI Use Log.
- Budget Note
- 0 RMB.