For diagrams, visual examples and the full layout, open the handout above.
| NAME: ________________________ | CLASS: ________________________ | DATE: ________________________ |
BRAND SYSTEMS
Grade 7 Design • Personal Brand Unit • Criterion A + B
A logo is one part of a brand. Today you will investigate how brands use repeated visual decisions to create a recognizable system.
| KEY IDEA: A brand is a system of repeated visual decisions — logo, color, typography, shapes, imagery, tone, and consistency. |
| A | BRAND CONSISTENCY CHALLENGEChoose one familiar brand and investigate how it looks across different media. |
Search for the same brand across several examples: packaging, website, advertisement, poster, product, store, business card, or social media.
| Brand name | ____________________________________________________________ |
| Main colors | ____________________________________________________________ |
| Typography / font style | ____________________________________________________________ |
| Shapes or patterns that repeat | ____________________________________________________________ |
| Image / photography style | ____________________________________________________________ |
| Tone: serious, playful, luxury, technical, etc. | ____________________________________________________________ |
| If the logo disappeared, what would still make you recognize the brand? | ____________________________________________________________ |
| B | DEEP BRAND ANALYSISChoose ONE real brand and explain how its visual system works. |
| 1. Target audience | Who is this brand trying to appeal to?
________________________________________________________________________ |
| 2. Logo | What type of mark is it? Symbol, wordmark, initials, combination?
________________________________________________________________________ |
| 3. Color palette | What colors dominate? What feeling do they create?
________________________________________________________________________ |
| 4. Typography | What does the type feel like: modern, traditional, playful, serious, luxury, technical?
________________________________________________________________________ |
| 5. Visual style | What do the brand's photos, graphics, or advertisements usually look like?
________________________________________________________________________ |
| 6. Consistency | What decisions repeat across different products or media?
________________________________________________________________________ |
| 7. One weakness | What would you improve, and why?
________________________________________________________________________ |
| What is the single most important thing this brand does to stay recognizable?
________________________________________________________________________________
________________________________________________________________________________ |
| C | PERSONAL BRAND DIRECTIONBefore making a logo, decide what your brand should feel like. |
| Choose ONE overall direction for yourself: technical, elegant, sporty, mysterious, playful, minimalist, retro, futuristic, outdoors, artistic — or another direction you can justify. |
| 3 descriptive words | Example: curious / precise / energetic
________________________________________________________________________ |
| 3 main colors | Name them or add the hex codes if you know them
________________________________________________________________________ |
| 2 font styles | Example: bold sans-serif + simple body font
________________________________________________________________________ |
| 3-5 mood-board images | Paste or collect images that show the feeling you want
________________________________________________________________________ |
| D | AI AS AN IDEATION PARTNERAI may expand your options. It does not make the final design decision for you. |
Suggested prompt:
| “Give me 10 different visual directions for a personal brand for someone who wants to appear [WORD 1], [WORD 2], and [WORD 3]. Do not design the logo. Describe the style only.” |
| AI tool used | DeepSeek / Kimi / Doubao / other
________________________________________________________________________ |
| One suggestion I liked | What was useful about it?
________________________________________________________________________ |
| One suggestion I rejected | Why did you reject it?
________________________________________________________________________ |
| E | MY BRAND STATEMENTTurn your research and mood board into a clear direction. |
| My brand should feel ____________, ____________, and ____________.
________________________________________________________________________________ |
| I will communicate this using ...
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________ |
| One design choice I already know I want to avoid is ... because ...
________________________________________________________________________________
________________________________________________________________________________ |
EXIT CHECK
| I can explain the difference between a logo and a brand system. | YES / NOT YET |
| I can identify repeated visual decisions in an existing brand. | YES / NOT YET |
| I have a clear visual direction for my own personal brand. | YES / NOT YET |