Course information
Grade 7 · Personal brand system

Business card design

Apply your logo, colours and type to a small, usable business card.

Earlier project guide. Use the current project plan for this term’s worksheets, dates and assessment rubrics.

For this lesson

Open student handout (Word)All Grade 7 handouts →

3 pages · Use the handout for the complete instructions, examples and response spaces.

Compare before you design

One brand, three business-card directions

Compare three front-and-back pairs using the same logo, name and fictional contact details. Notice how layout, colour and negative space change the first impression. Each option includes a benefit and a limitation.

The examples and printable PDF are in English. Print the PDF at 100% (actual size) for 90 × 54 mm cards; do not use “fit to page”. The on-screen preview is not actual size.

Download printable examples (PDF)Open full-size examples (PNG)
On a small screen, scroll the preview sideways to read the details, or open the full-size image.
Three English business-card examples: quiet and minimal, bold and playful, and calm and refined. Each shows a front and back with the same A logo and fictional Alex Chen details, plus a benefit and limitation.

Discuss: What do you notice first? Where does empty space help? Use the comparison to explain your own design decisions.

Plan your business card with these examples →

Read the handout text online

For diagrams, visual examples and the full layout, open the handout above.

BUSINESS CARD DESIGN

GRADE 7 DESIGN • PERSONAL BRAND • APPLICATION 01

MISSION: Prove that your brand works on a real object — not just as a logo.

BRANDLAYOUTBUILDTEST

IF YOUR FINAL LOGO / MINI BRAND GUIDE IS NOT FINISHED: finish that first.

1GET YOUR BRAND ASSETS READY
FINAL LOGO□ ready
3 BRAND WORDS____________________________
2–3 BRAND COLORS____________________________
1–2 TYPEFACES____________________________
2WHAT DOES A BUSINESS CARD NEED?

Your card is small. Every item must earn its space.

MUST HAVE NameMUST HAVE Logo / brand markSHOULD HAVE Role / short identity
OPTIONAL Class-safe email / websiteOPTIONAL Short taglineDO NOT USE Home address / personal phone

CLASS SIZE: 90 mm × 54 mm, front + back.

3LOOK AT REAL CARDS — QUICKLY

Find 2–3 real business card designs online. Spend no more than 5 minutes.

CARDWHAT WORKS?WHAT WOULD YOU AVOID?
Example 1 ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
Example 2 ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
4MAKE 3 TINY LAYOUTS

Do NOT spend time decorating. Test three different arrangements.

LAYOUT 1FRONTBACKLAYOUT 2FRONTBACKLAYOUT 3FRONTBACK
Circle the strongest layout. Why is it the best fit for your brand? ________________________________________________________________________ ________________________________________________________________________
5BUILD THE FRONT + BACK

Use your EXISTING brand system. Do not invent a new style for the card.

FRONT □ logo / mark □ name □ clear focal pointBACK □ role / identity □ safe contact / website if used □ supporting brand elements

CHECK WHILE BUILDING:

□ Logo has room to breathe

□ Name is easy to find

□ Text is readable

□ Colors match the brand guide

□ Fonts match the brand guide

□ Front and back feel like ONE system

6ACTUAL-SIZE TEST

A business card is SMALL. Zoom out / print / resize until it is close to real size.

Can you read the NAME quickly? □ YES □ NO ________________________________________________________________________
Can you recognize the LOGO quickly? □ YES □ NO ________________________________________________________________________
What becomes too small / crowded? ________________________________________________________________________ ________________________________________________________________________
7PARTNER CRITIQUE
What do you notice FIRST? ________________________________________________________________________
Does this feel like the same brand as the logo / brand guide? ________________________________________________________________________
What is hardest to read? ________________________________________________________________________
What should be removed or simplified? ________________________________________________________________________
8MAKE ONE REVISION
The ONE change I made after testing was… ________________________________________________________________________ ________________________________________________________________________
I changed it because… ________________________________________________________________________ ________________________________________________________________________
9SAVE / EXPORT

□ Editable file saved

□ Front exported

□ Back exported