Final logo refinement and mini brand guide
Refine your strongest logo and record the colours, type and variations that make your brand consistent.
For this lesson
Turn your logo into a consistent identity
Keep your strongest logo direction. Refine the version you selected after testing rather than starting again.
Go to the steps ↓- 01
Refine the logo
Check spacing, balance, letter shapes and colour. Remove detail that becomes unclear at small sizes. Record the biggest improvement in your handout.
- 02
Prepare the versions
Make a full-colour version, a black version and a white or reversed version for dark backgrounds. Add a simplified icon if it suits your logo.
- 03
Test size and background
Check the versions at small size and on light and dark backgrounds. Record which tests succeed. If something fails, explain what you change.
- 04
Write the brand rules
Record your three brand words, two or three colours with hex codes, and one or two typefaces. Explain how the choices communicate the intended identity.
- 05
Assemble the mini guide
Put the logo versions, colour codes, typefaces and brand words on one clean page. A reader should be able to apply these rules to a new item.
- 06
Ask a partner and export
Ask which logo is most recognizable, whether the pieces feel like one brand, which brand word is strongest and what remains inconsistent. Refine, save the editable files and export clean versions.
Complete the handout as you work
Completed handout, refined logo versions, small-size/background checks and the one-page mini brand guide. Keep editable files and exports together in the specific Toddle assignment.
The handout records your decisions. A finished-looking product by itself does not show that reasoning.
See the route to the A/B assessment →Related assignments
- 4. Final Logo Refinement + Mini Brand Guide
Follow the linked handout and the submission instructions in Toddle.
Assignment on the calendar →
Submit in Toddle. The assignment instructions above specify what to hand in.
Keep this evidence
- Refined full-colour, black, reversed and simplified logo versions
- Tests at small size and on light/dark backgrounds
- One-page mini brand guide
- Clean saved or exported brand files
Read the handout text online
FINAL LOGO REFINEMENT
+ MINI BRAND GUIDE
GRADE 7 DESIGN • PERSONAL BRAND • BUILD 02
MISSION: Turn your strongest logo direction into a finished brand identity you can actually use.
| REFINE | TEST | SYSTEM | EXPORT |
TODAY'S RULE: Your brand is more than one logo image.
| 1 | REFINE YOUR CHOSEN LOGO |
Open the version you selected last class. Improve the details — do NOT start over.
| □ spacing feels even | □ shapes are balanced | □ letters are clear |
| □ colors are intentional | □ unnecessary details removed | □ logo still matches my 3 brand words |
| The ONE biggest improvement I made to the final logo: ________________________________________________________________________ ________________________________________________________________________ |
| 2 | MAKE THE REQUIRED LOGO VERSIONS |
| FULL COLOR Your main logo.Paste / sketch version here | BLACK Works with no color.Paste / sketch version here |
| WHITE / REVERSED For dark backgrounds.Paste / sketch version here | SIMPLE / ICON If your logo can be simplified.Paste / sketch version here |
| 3 | TEST IT LIKE A REAL LOGO |
Your logo must survive different situations.
| TEST | COLOR | BLACK | SIMPLE |
| Works very small | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| Works on light background | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| Works on dark background | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| If one version failed a test, what did you change? ________________________________________________________________________ ________________________________________________________________________ |
| 4 | BUILD YOUR MINI BRAND GUIDE |
A brand guide shows the rules that keep your identity consistent.
| MY 3 BRAND WORDS: ________________________________________________________________________ ________________________________________________________________________ |
| COLOR | HEX CODE | WHY IT FITS |
| ________________________ | ________________________ | ________________________ |
| ________________________ | ________________________ | ________________________ |
Optional third color:
| Color / hex / reason: ________________________________________________________________________ |
| MAIN FONT | For logo / headings____________________________ |
| SECOND FONT | For smaller text, if needed____________________________ |
| 5 | PUT THE BRAND GUIDE ON ONE PAGE |
Create ONE clean page that shows your whole identity system.
□ Primary full-color logo
□ Black logo
□ White / reversed logo
□ Simple / icon version if appropriate
□ 2–3 brand colors + hex codes
□ 1–2 typefaces
□ Your 3 brand words
| What should someone understand about your brand after seeing this page for 10 seconds? ________________________________________________________________________ ________________________________________________________________________ |
| 6 | PARTNER BRAND CHECK |
| Which version of the logo is easiest to recognize? ________________________________________________________________________ |
| Do the colors / type / logo feel like ONE brand? ________________________________________________________________________ |
| Which of the 3 brand words comes through strongest? ________________________________________________________________________ |
| What still looks unfinished or inconsistent? ________________________________________________________________________ |
| 7 | SAVE + EXPORT CLEAN FILES |
Save the editable file first. Then export clean versions.
□ Editable source file saved
□ Full-color logo exported
□ Black logo exported
□ White/reversed logo exported
□ Mini brand guide saved
| My final logo is stronger than my first digital version because… ________________________________________________________________________ ________________________________________________________________________ |
NEXT: APPLY YOUR BRAND TO A BUSINESS CARD
Can your identity system work on a real object — not just as a logo?