1. Choose your starting concept
Review your three sketches and partner feedback. Choose the strongest direction. You may borrow a useful element from another idea if it supports your three brand words.
Grade 7 · Personal brand system
Digital logo build: make, simplify, change
Build your chosen logo digitally, develop two meaningful variations, and test which works best.
For this lesson
Related assignments
- 3. Logo Choice and Two Revisions
Follow the linked handout and the submission instructions in Toddle.
Assignment on the calendar →
Submit in Toddle. The assignment instructions above specify what to hand in.
Work through the lesson
2. Build Version A
Use Method Draw, or PowerPoint as a fallback, to make a clean digital version of your chosen sketch. Work with shapes, text, fill, stroke, alignment and grouping as needed. Focus on clear shapes, spacing, readable letters and limited colours.
3. Make Version B: simplify
Duplicate your logo. Remove details, lines, colours, text or shapes. Find out how much can disappear while the identity remains recognizable.
4. Make Version C: change the structure
Duplicate a version and make a structural change: proportions, arrangement, the relationship between symbol and letters, negative space or emphasis. Changing only the colour does not count.
5. Test all three versions
Compare each logo at normal size, very small, and in black and white. Check whether it remains readable and still communicates your three brand words.
6. Ask for a partner critique
Ask which version is most memorable, which works best small, which best matches the brand, and what could be removed or simplified.
7. Select the version to refine
Save your versions and finish “I am developing Version … because …” Use what you observed in the tests and feedback to explain your choice.
Keep this evidence
- Digital Versions A, B and C
- Small-size and black-and-white comparisons
- Partner feedback
- Chosen version with a reason
Read the handout text online
DIGITAL LOGO BUILD
GRADE 7 DESIGN • PERSONAL BRAND • BUILD 01
MISSION: Turn your strongest logo concept into a clean digital design — then create TWO real iterations.
| VERSION ABUILD IT | VERSION BSIMPLIFY IT | VERSION CCHANGE IT |
TODAY'S RULE: changing the color does NOT count as a new iteration.
| A | CHOOSE YOUR STARTING CONCEPT |
| Which earlier direction are you developing? □ Initials □ Symbol □ Combination ______________________________________________________________________ |
| My three brand words: ______________________________________________________________________ ______________________________________________________________________ |
| Why is this the strongest starting point? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
| B | VERSION A — BUILD IT FAITHFULLY |
Digitize your chosen sketch cleanly. Keep the main idea intact.
| BUILD CHECK □ clean shapes □ intentional spacing □ limited colors □ readable letters □ no random decoration | SKETCH / NOTES ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
| C | VERSION B — SIMPLIFY IT |
Make a second version by REMOVING. What can disappear while the identity survives?
| What did you remove? Why does the logo still work? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
| D | VERSION C — CHANGE THE STRUCTURE |
Change the structure — not just the color.
| □ proportions | □ arrangement | □ symbol + letters |
| □ negative space | □ emphasis | □ combine ideas |
| What structural change did you make? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
| E | TEST ALL THREE |
| TEST | A | B | C |
| Works very small | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| Works in black & white | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| Matches my 3 brand words | □ YES □ NO | □ YES □ NO | □ YES □ NO |
| F | PARTNER CRITIQUE |
Your partner responds FIRST. You explain afterwards.
| MOST MEMORABLE | A / B / C |
| BEST SMALL | A / B / C |
| BEST MATCH FOR BRAND WORDS | A / B / C |
| ONE THING TO SIMPLIFY | ________________________ |
| G | CHOOSE WHAT MOVES FORWARD |
| I am developing Version ______ because… ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
| The FIRST thing I will improve next class is… ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ |
SAVE BEFORE YOU LEAVE
□ Version A saved
□ Version B saved
□ Version C saved
□ Tested small + black & white
□ Partner feedback completed
NEXT: FINAL LOGO REFINEMENT → spacing • proportions • typography • color • clean export