Research your website audience
Use your existing work to explain the need, fill research gaps and write a focused brief.
For this lesson
Use your existing work to explain the need, fill research gaps and write a focused brief.
Finish the current lesson first. During the holiday, spend about 30 minutes gathering the missing user evidence and examples. Bring a draft to the first lesson after the holiday; use the teacher check to finish it.
Work through the sheet
Write in the editable handout or on the printed sheet. Add labelled sketches, screenshots or extra pages when you need them.
- 01
Explain the need
Use your project brief, original website, Website V2 handout and five-second test. Name your audience: classmates or another named audience who want to understand your interests and work. Visitors need to find real information about you and use the site without guessing where links lead. Explain one specific difficulty and why it matters. Ask a real visitor to find one piece of information on your current site without help. Note the route they took and where they hesitated. Ask what content they expected but could not find.
Keep: A specific user need and one dated observation or actual user comment.
- 02
Plan your research
Write three research questions and rank them. Say how you will answer each and why the first matters most. Useful starting questions: What does the visitor want to learn? Which labels are unclear? Which placeholder content needs replacing?
Keep: Three numbered questions with priority, method and source.
- 03
Explain design choices
Use three personal websites suitable for your intended audience; reuse relevant examples you already collected. Record the creator or organisation, link and access date for each. For each site, follow a real navigation route. Explain how its content, headings, images and links help or hinder the visitor. Support your comparison with a screenshot or source link.
Keep: A short comparison with specific evidence from each example.
- 04
Write your design brief
Use your user evidence and example analysis. Write a concise brief with the audience, need, proposed outcome and main constraints. Start with: This site is for ___, who need to ___. My user research and site comparisons showed ___. I will improve ___ while keeping ___.
Keep: One evidence-based paragraph; identify the sources it uses.
Grading rubric · 8 points
Four evidence rows, each worth 0, 1 or 2 points. Total 8. This is a classroom practice score for the named A or B strands, not a complete MYP criterion achievement level. A row earns zero when no relevant evidence is shown.
| Evidence | 1 point | 2 points |
|---|---|---|
| Explain the need | Names a user or a difficulty but the connection is unclear. | Connects a specific user, a clear difficulty and a reason the solution is needed. |
| Plan your research | Lists questions or methods but does not connect them or explain priority. | Connects three relevant questions to methods/sources and explains the highest priority. |
| Explain design choices | Mostly describes appearance or features without explaining their effect. | Explains how specific choices help or hinder the intended user; supports the comparisons. |
| Write your design brief | Names a product and audience but gives little research support or direction. | Combines the user need and relevant findings into a clear, realistic project direction. |
What to submit
Submit the completed worksheet and the matching new website version with all HTML, CSS, scripts and images it needs to the specific Toddle assignment for this task. For research-only work, include the current project version and the research evidence; a new visual version is needed when you change the design.
Record the tool, what you asked, what you kept or changed, and how you checked it. If you did not use AI, write “No AI used”. Never invent sources, interviews or results.
Open Toddle →Related assignments
- Research your website audience
Finish the current lesson first. During the holiday, spend about 30 minutes gathering the missing user evidence and examples. Bring a draft to the first lesson after the holiday; use the teacher check to finish it.
Assignment on the calendar →
Submit in Toddle. The assignment instructions above specify what to hand in.